It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
YouTube's living room ambitions: YouTube is rolling out a new hub for premium sports content and expanding the geographic reach of its YouTube Select offering in a bid for CTV ad budgets.
Vamos a la biblioteca: Univision added 20,000 hours to its PrendeTV content library with the acquisition of VIX, a free ad-supported Spanish-language streaming platform.
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
YouTube to expand TikTok clone Shorts: It saw massive success in India last year, and though we don't think it will replicate that success worldwide, YouTube still needs to tap into short-form video to remain competitive.
Netflix slashed ad spending by nearly a quarter last year: That's partially because it size and reputation helped it amass subscribers when lockdowns hit, even without ads. But it's also because the company's shifting toward content-based marketing.
Peacock has a promising future: The streaming service added 11 million sign-ups in Q4 and is likely to follow HBO Max and Disney+ in surpassing its five-year forecast ahead of schedule.
Pushing it to the Max: AT&T reported that HBO Max activations nearly doubled in Q4, likely boosted by deals with CTV providers.
Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
NBCUniversal will sunset NBCSN and add sports to USA Network: The move should help it to bolster an already valuable network and eliminate one that underperforms, as it reimagines what its sports and entertainment slate looks like.
eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.
*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.
Paramount+ prepares for launch: ViacomCBS has kicked off a 13-week marketing campaign to promote its new streaming service, as ad spending around streaming continues to grow in 2021.
Netflix holds on to the streaming wars crown. Despite decelerating growth expected through 2024, a nearly 37 million subscriber gain in 2020 will keep the streaming service on top for years to come.
eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.
Revolt TV brings more diversity to streaming: The new ad-supported streaming service will focus on Black culture, capitalizing on high demand for diversity in media.
Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.
Univision dives into the streaming market: Spanish-language broadcaster Univision will launch a free ad-supported streaming service this quarter, building on its YouTube presence to extend further into digital video.
Pandemic accelerates livestreaming growth in China: The format will grow rapidly at 10.6% in 2021, driven by social apps and ecommerce livestreams.