Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.
Marketers prefer TikTok to YouTube for influencer marketing: While YouTube struggles to catch up to its competitors, TikTok is yet to reach its full potential.
Peacock gained ground in Q4 while other streaming services dug in: NBCUniversal’s service attracted new viewers to its free, ad-supported tier.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow.
CBS News revamps its streaming service: With audiences moving away from linear TV, the broadcast giant hopes its reputation and access to exclusive news content will be enough to lure viewers.
YouTube’s investments in short-form video are paying off: YouTube Shorts may not yet have the cachet of TikTok, but its connection to the main YouTube platform and strong growth make it worth watching.
The end of YouTube Originals marks a turning point: The division never produced a hit for the platform and was shut down following an executive departure.
Netflix counts on increased subscriber revenues to subsidize higher content costs: As the US streaming market matures, the company banks on hits like “Squid Game” to keep viewers from jumping ship.
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
“Sing 2” shows that simultaneous theatrical and streaming releases remain powerful options for film studios: The movie has already made back its budget twice at the box office, but it failed to achieve the success of its 2016 prequel or the new “Spider-Man.”
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
Twitter tests reaction tweets in bid to restore Fleets-like functionality: This time around, however, its photo- and video-sharing feature won’t be separated from the standard way of replying to tweets, which could aid adoption.
Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
Major streaming services enjoyed double-digit viewing time growth in 2021: Our latest US Time Spent With Media Forecast shows that Netflix and Disney rode hits like “Squid Game” to unforeseen success.
Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.
Marvel’s ups and downs in 2021 signal change for the film industry: The superhero franchise returned to theaters this year, but trouble abroad and issues with streaming will force studios to rethink blockbuster release strategies.
Nielsen’s rocky 2021 gave rise to new measurement competitors: TV networks that once relied on measurement firms to do business have now joined CTV manufacturers in staking their own claim.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.
Lockdowns in the UK drove up video consumption, and multiperson households made good use of their multiple screens. Advertisers now need to adapt to an audience that is more device-agnostic and content-hungry than ever.