Video

The branded content ball starts rolling: WarnerMedia’s new content studio “House of Max” follows other companies like NBCU and Roku, which have started blurring the lines between commercials and TV shows with brand-sponsored and co-created content.

YouTube segments the market: A new subscription tier called Premium Lite is poised to help the video giant capture as many subscribers as possible.

NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.

Netflix versus falling revenues: Netflix subscribers say they would be fine with advertising—and with revenues declining, Netflix may need to reverse its anti-advertising stance to stay on top.

Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.

Youtube's CTV ads get even better: The company announced new targeting options and measurement capabilities, making it an even bigger competitor to pay TV.

On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

HBO Max streaming galore: Warner Bros. announced it will make 10 movies specifically for streaming next year as it moves ahead with a hybrid box office approach.

On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.

NBCU adopts Ad-ID: That could spur other advertisers and agencies to adopt the identifier, which would make it even more useful for things like capping ad frequency.

HBO Max banks on Snapchat in latest subscriber growth effort: The app’s users will be able to watch a free episode of the “Gossip Girl” reboot (among other shows) with friends via a Snap Mini, as the streaming platform vies for more and younger eyes.

ViacomCBS and Comcast entertain a commercial partnership: The companies are toying with potentially joining their streaming platforms as both look to expand their audiences globally.

TikTok wants marketers to feel the Spark: The short form video app launched a new way for advertisers to tap into successful creator content with Spark Ads, as it continues to try to bring marketers in.

Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.

Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.

K-pop group BTS teams up with YouTube’s Shorts: The two launched an exclusive dance challenge as the platform works to install a globalized base in the heady competition among short-form video apps.

Twilio Live: The cloud communications platform will now help any business take advantage of the booming live audio and video streaming trend.

Disney sees straight-to-streaming success: "Black Widow" made $60 million from Disney+ rentals despite theaters being mostly reopened, a success story that could have lasting effects on future movie release plans.