Social Media

Influencer marketing is no longer just for beauty and fashion: The pandemic-induced interest in personal finance opened the door for a boom in “finfluencers,” or financial influencers.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

House proposal would give the FTC oversight on privacy issues: The FTC’s battle with Big Tech may soon extend to data and privacy breaches if the proposal is approved.

Instagram wants users to turn their Stories into Reels: The biggest influencers already post videos to their Stories more often than smaller accounts, making them perfect to promote Instagram’s TikTok competitor.

On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

Facebook’s new in-house chip could improve its content recommendation and video tools: The rumored machine learning chip could be used to reduce costs and increase efficiency.

More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.

On today's episode, we discuss why life may never be the same again, the significance of five minute TikTok videos, WhatsApp's General Data Protection Regulation (GDPR) fine, whether convenience really is king, drone deliveries, ways to energize a workforce during the pandemic, why some countries drive on the left (or the right) side of the road, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.

Twitter launches Communities feature: The Facebook Groups-like feature could make Twitter a more user-friendly place, but it also could lead to more filter bubbles and moderation challenges.

A new report alleges contractors across the world monitor users’ personal information, including private messages, despite assurances from WhatsApp that E2EE prevents anyone else from viewing users’ messages.

Android users spent more time watching TikTok than YouTube in the US: YouTube still reigns overall, but it could be ceding ground on mobile devices.

Facebook is getting back into social games: The platform will let users predict the outcome of pop culture events as it tests the waters of sports betting.

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Twitter’s Super Follows isn’t to attract new creators—it’s to keep the ones it has: As the platform slowly sheds US users, new monetization options and better anti-harassment features are the least it can do.

Instagram’s “10+ Days of Live Shopping” event is really for creators: The campaign is another sign that the platform is highly committed to social commerce growth, and creators will play a big role in achieving that goal.