Social Media

On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.

LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

Facebook is making it simpler to curate News Feeds: The platform has clarified tools, streamlined access to information about how its algorithms work, and gave users the option to choose how content is shown to them.

Twitter will let brands advertise alongside wholesome content: The platform is rolling out a series of topics that brands can sponsor in a separate space from more sensitive content.

Spotify takes on Clubhouse: The company is entering the live social audio space with its Locker Room acquisition—but Spotify is still primarily a listening-focused app, which could hurt its ability to compete against social-focused competitors.

LinkedIn increases influencer investments: Its new Creator Mode encourages original content creation, as the platform taps into the growing creator economy.

On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Snapchat duets Duets: Remix is the app's answer to TikTok’s Duet feature and will likely roll out to Spotlight, as competition among the short-video venues heats up.

Funding in bio: Linktree, the premier link-in-bio service among influencers and creators, raised $45 million in series B funding, as the rise of social commerce fuels its user growth.

The redditors are going to Canada: The social media company’s new office in Canada marks its second major international expansion after the UK and signals the start of a long-term investment in the market.

For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.

Before brands embark on short-video marketing, one of their key considerations should be the pros and cons of user-generated content (UGC). Marketers have had to learn to be comfortable with showing their brand messages in the midst of UGC on social media—and that’s been harder than ever, thanks to the recent rise in negativity and misinformation on some platforms. But to excel in the short-video format, especially on TikTok, marketers must also be willing to tap ordinary users for inspiration, participation, and viral distribution.

On today's episode, we discuss Clubhouse's content and competitors, how the pandemic changed social media, the future of social networking, the potential of Instagram Lite, Facebook launching a kids' version of Instagram, some eerily accurate predictions about 2021 from 100 years ago, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman and Debra Aho Williamson, and forecasting analyst at Insider Intelligence Peter Vahle.

Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.

Facebook makes another brand safety push: The company is launching new tools to help brands combat the sale of counterfeit goods and the inappropriate use of licensed content in its latest effort to alleviate clients’ concerns.

We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.

Never one to miss a wave, Facebook experiments with audio: As expected, the company is working on its own Clubhouse rival as companies double down on social audio.