Social Media

Facebook pursues privacy patina: Homomorphic encryption would potentially allow Facebook to target ads based on encrypted data without decrypting it. Though Facebook hopes this could help expand encryption while preserving privacy, it does nothing to address concerns over Facebook’s access to intimate personal data.

On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Publicis announces partnership with TikTok: The deal is TikTok’s first strategic agency partnership, and marketers should expect more of those in the months ahead.

Twitter is offering researchers up $3,500 to uncover bias in its image cropping algorithm. Though bias bounty programs may reveal some instances of bias, they cannot hope to solve the broader issue of algorithmic bias entrenched within the bedrock of artificial intelligence.

US influencer marketing spending will rise by 33.6% in 2021 to $3.69 billion. Our inaugural forecast shows that US marketers will allocate nearly $1 billion more to influencer marketing this year than they did in 2020, representing the strongest spending growth in the industry since 2019.

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.

Influencermania: In our first-ever influencer marketing spending forecast, we predict the US market will grow by more than a third to surpass $3 billion this year.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

Shopping on Twitter—again: Twitter’s new “Shop Module” feature is its latest attempt to get people to buy on the platform, but competition in social commerce is already stiff.

Facebook announced it will make new Instagram accounts of users under age 16 private by default. While the move may provide a thin patina of privacy, it falls far short of addressing concerns about social media’s deleterious effects on minors.

Pinterest aims at creators: The platform's new features will help creators monetize, as well as promote the creation of social commerce-related content.

Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.

TikTok’s rapid rise during the pandemic has been well-documented, but until recently, its fate had been uncertain due to increasing government scrutiny in several countries.

TikTok's power: The platform released numbers from commissioned research showing its influence over music and the impact brands can have when they use it right.

Tumblr gets paid subscriptions: The new feature is intended to attract Gen Z creators hoping to monetize their fanbase, but it may be a long shot, as the platform has been bleeding users since banning adult content in 2018.

Clubhouse opens up: The platform is ditching its invite-only model as it works to compete in the increasingly crowded social audio space.

Twitter's Q2 earnings: Expect to see an uptick in ad revenue growth but slowing user growth at today's earnings call.

HBO Max banks on Snapchat in latest subscriber growth effort: The app’s users will be able to watch a free episode of the “Gossip Girl” reboot (among other shows) with friends via a Snap Mini, as the streaming platform vies for more and younger eyes.