Retail & Ecommerce

Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.

On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

Amazon sees double: The tech giant is rumored to be planning summer and fall Prime Days this year, which could once again lengthen the holiday shopping period—and boost Amazon’s revenues even higher.

As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

We recently spoke with Sarah Hodkinson, head of direct acquisition at NortonLifeLock, about the value of focusing on customer experience (CX), why organizations find it so difficult to implement, and how to measure CX success.

Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.

Best Buy Beta: The retailer is testing a new membership program that could help it build on its strong ecommerce growth during the pandemic.

A new way to shop: Snapchat is reportedly planning to integrate fashion recommendation app Screenshop into the platform to help spur users to make purchases through the social video app.

Though still in the early stages of rollout, 5G technology could bring about positive changes to the retail industry, as retailers seek to maintain their digital transformation efforts and bring consumers safely back into stores in 2021. Retailers will use their IT investments in 5G to enhance the customer experience, both in-store and online.

A majority of China’s online shoppers will buy via social: After last year’s ecommerce boom, the practice will see higher adoption than ever in 2021, driven by shoppable livestreams and WeChat Mini Programs.