Retail & Ecommerce


eMarketer senior forecasting analyst Cindy Liu shares our numbers for online food and beverage sales and reveals the category's dominant retail player. Watch now.

eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.

eMarketer's senior forecasting analyst Cindy Liu shares our retail spending numbers for the beginning of the year and the underlying factors behind the sluggish start. Watch now.

According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.

While many shoppers still pay with cash, mobile payment utilization continues to increase. To keep adoption rates on the rise, however, better improvements to visibility, quality, connection and usage instructions will need to be implemented.

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.

eMarketer principal analyst Andrew Lipsman discusses Amazon's new one-day delivery promise to US Prime members. How much will this move the needle? How are the company's financials? And what's the most significant move Amazon has made in the past six months?

eMarketer junior forecasting analyst Nazmul Islam explores our ecommerce sales estimates for Latin America and the reasons why aggressive growth is coming. Watch now.

eMarketer senior forecasting analyst Cindy Liu shares our US ecommerce estimates and explains why these numbers lag behind other markets worldwide. Watch Now.

Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.

Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.

eMarketer vice president of research Jennifer Pearson and principal analyst Mark Dolliver discuss Mother’s Day shopping, spending and digital usage habits in the US.

According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).

One sector seeing major growth is Walmart’s CPG categories. Although trailing Amazon in volume across nearly every category, Walmart’s year-over-year growth is substantial. According to an April 2019 release from marketing analytics platform Jumpshot, Walmart’s 2018 growth outpaced Amazon in five major CPG categories.