Pinterest Live goes live: The platform’s livestreaming feature will let creators tag products in their streams, which hits two major goals for Pinterest—to become more creator-friendly and tap into social commerce.
Digital billing platform snapped up rival OODA Health for $450M—tech like this could not only help patients improve financial literacy, but also help hospitals better comply with CMS’ price transparency mandates.
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won’t be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
Walmart buys a digital fitting room startup: The retail giant is trying to expand its ecommerce presence after Amazon overtook it as the No. 1 apparel retailer in the US last year.
NBCU’s ad innovations: The company announced six new formats that focus on three main trends—shoppable TV, audience interactivity, and advanced visualization tech like augmented reality.
How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.