Mobile


Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.

Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

Apple will halve commissions for app developers that make $1.3 million or less in gross revenues, but the capitulation is likely a PR move and won’t save the company from antitrust scrutiny.

Today is the final deadline for ByteDance to complete a sale of TikTok’s US operations to a US company before it’s banned—meaning TikTok is once again in the position of narrowly trying to avoid a ban on the day it’s set to begin. Last week, the company filed for a 30-day extension with the Committee on Foreign Investment in the United States (CFIUS), the body responsible for approving a sale. But ByteDance claims the CFIUS hasn’t responded to its request—so now the company has turned to the federal appeals court to grant an injunction allowing it to continue operations, per TechCrunch.

The Weekly Listen: Relocating to 'Free Speech' App Parler, Targeted Network TV Ads, and Linear Netflix

eMarketer principal analysts Mark Dolliver and Nicole Perrin join junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna to discuss the "minimigration" from major social networks to self-proclaimed "free speech" app Parler, targeted ads on network TV, the popularity of Starbucks mobile ordering, Netflix linear TV offering, The New York Times' digital milestone, how to travel to work at the speed of sound, and more.

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.

Zoom and FaceTime Are Holding Back OTT Messaging App Adoption in the US

Pandemic-related stay-at-home mandates have accelerated OTT messaging app adoption in most parts of the world. In the US, however, alternative means of communicating, including Zoom and FaceTime, have hindered usage of OTT messaging services.

In light of Apple's IDFA changes, marketers are anticipating negative effects on their audience targeting and measurement capabilities.

Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

Publisher Group Nine has launched its new online marketplace Swipe.Shop specifically for mobile, yet another publisher jumping on commerce.

Amazon Tripled Its Revenue Growth, Pinterest Q3 Results, and Walmart's Ecommerce Labs

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

Don't Forget About Snapchat

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming.

The Pandemic Has Had Minimal Impact on US Messaging App Usage

This year, 146.3 million US smartphone users will use mobile messaging apps at least once a month.

Tencent-owned WeChat will remain China’s leading mobile messaging app with 705.4 million monthly users in 2020, according to our estimates.