Marketers and service professionals are using SMS messages in many ways.
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.
Consumers flock to WhatsApp competitors: Downloads of Signal and Telegram skyrocketed in response to WhatsApp’s controversial privacy update, but it's unlikely to hurt the Facebook-owned messaging app’s market share.
Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
Facebook’s recent move to integrate WhatsApp data is surprising given the antitrust lawsuits it’s facing, but it’s clearly decided the trouble is worth the opportunity to finally monetize the messaging service.
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.