Media Buying

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.

BuzzFeed is going public, serving as a measure of health for the media industry: The digital publisher’s financial metrics, along with a disruption caused by Facebook's updated algorithm, may stifle its plans for future growth.

Univision is testing a new system to link TV ads to online behaviors: The network’s partnership with data firms attempts to bring the immediacy of digital video analytics to linear TV.

Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.

These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.

Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

YouTube TV in talks to add new channels to broaden advertising appeal: As the battle for connected TV (CTV) ad dollars heats up, YouTube doubles down on live programming.

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics

Roku’s revenue expectations are lower than projected due to slowing subscriber and ad revenue growth: A slowdown in cord-cutting coupled with market saturation has lead to intense competition in the streaming space.

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

Digital ad spending by the US media and entertainment industries will increase every year through at least 2023, with combined spending surpassing $26 billion by then.

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

Johnson & Johnson plans to turn its $15 billion consumer health segment into a new company: Diversification is no longer in vogue, with minimal synergies between the professional and consumer divisions.

Substack’s next phase focuses on providing a safety net for creators: After hitting 1 million paid subscriptions, Substack is looking to provide insurance and financing to creators.