Media Buying

The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

Penske gets into the first-party-data business: The publisher may have an extra edge given its specific collection of art-, music-, and entertainment-focused content.

Tot-casts: Apple plans to launch kids podcast collections, banking on parents wanting their kids to have entertainment options without adding more screen time.

On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

The Post goes buy-side: The Washington Post is betting that its scale will help it stand out in the market when it opens up its Zeus platform and network of publisher websites to ad buyers next quarter.

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

Facebook can’t get over political ads: The platform is allowing them once again, despite continued backlash and the fact that political ads make up a small fraction of its ad revenues.

Pinterest capitalizes on video gains: Following accelerated digital video behaviors, the company announced new video ad tools for brands at its first advertiser summit.

Roku takes a bite out of Nielsen: Roku bought Nielsen's advanced video ad segment, allowing marketers to target users watching linear TV on Roku. In exchange, Nielsen will get access to Roku's user data to improve its ratings system.

At-home fitness goes big: Three at-home and digital fitness companies spent more than $280 million last year and are set to spend even more in 2021.

The enemy of my enemy: NBCU has partnered with Charter to expand its addressable offering in a bid to match the growing scale of CTV.

It appears that Spotify’s podcast investments are paying off. For the first time, Spotify’s US podcast listenership will overtake Apple Podcasts’, according to eMarketer’s latest forecast. This year, 28.2 million people will listen to podcasts on Spotify at least monthly, while 28.0 million will listen via Apple Podcasts. Spotify has experienced significant growth in recent years; the company will grow 41.3% this year.

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

The pros and cons of Paramount+: The ViacomCBS streamer has a massive content library and good brand recognition, but its basic tier needs to offer a good enough experience to attract advertisers and new users, especially as the pandemic-induced streaming boom dwindles.

Digital is quickly becoming more programmatic: Some 63% of digital ads were sold programmatically in H2 2020, compared with 52% during the same time in 2019. This was accelerated, not caused, by the pandemic.

Roku soared in Q4—and it’ll keep soaring: Though much of Roku’s revenue growth was driven by increased time spent during lockdowns, demand for CTV advertising is so high that we think the company’s strong growth will persist.

The Trade Desk’s earnings soar: Revenues were up 48% year over year (YoY) in Q4, boosted by strong connected TV (CTV) ad spending growth. Additionally, the company’s third-party tracking alternative is still gaining steam.

eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.

iHeartMedia acquires Triton Digital: The radio giant has acquired Triton’s full slate of audio advertising technology, as US programmatic digital audio spending is set to see rapid growth this year.