Media Buying

eMarketer junior forecasting analyst Nazmul Islam discusses the impact of stories on our ad revenue estimates for Snapchat and Instagram.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.

eMarketer senior forecasting analyst Oscar Orozco explains our latest projections for Pinterest’s ad business post-IPO.

eMarketer forecasting director Shelleen Shum explores our US programmatic ad spending estimates for video on connected TV and the platforms contributing to its growth.

eMarketer senior forecasting analyst Oscar Orozco discusses our US ad revenue numbers for Google and the new formats driving growth.

eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.

eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.

eMarketer senior forecasting analyst Oscar Orozco shares our latest ad spend estimates for Instagram and the platform’s focus on opening new ad inventory.

The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending. We estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.

eMarketer forecasting director Shelleen Shum discusses our estimates for US spending on programmatic direct ads and the factors driving growth.

eMarketer senior forecasting analyst Cindy Liu examines our social ad spend estimates and why we increased our US forecast for Facebook.

eMarketer forecasting analyst Eric Haggstrom tees up our latest ad spend estimates for Yelp, which is already seeing an impact now that ad partners are no longer locked into long-term contracts. Watch now.

eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.

eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.

eMarketer vice president of forecasting Monica Peart walks through our latest ad spend numbers for Google, Facebook and Amazon.

eMarketer forecasting analyst Eric Haggstrom explores our ad spend estimates for Pandora and why programmatic ads, specifically, are its bright spot.

eMarketer vice president of forecasting Monica Peart shares our digital ad spend estimates for the Google-Facebook duopoly and the reasons behind our recent forecast adjustments.

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.

eMarketer forecasting analyst Eric Haggstrom breaks down Amazon’s ad business for search and display.

eMarketer vice president of forecasting Monica Peart shares our social video ad spend estimatesand why Facebook remains on top.