Media Buying

Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.

Sports betting companies tripled TV ad spend in the last months of 2021: With sports gambling available to more people than ever before, operators look to national TV to bring in customers.

On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Microsoft buys Xandr from AT&T to boost its digital ad biz: The programmatic ad segment could help Microsoft as it struggles to keep pace in the digital advertising industry.

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

Nielsen’s rocky 2021 gave rise to new measurement competitors: TV networks that once relied on measurement firms to do business have now joined CTV manufacturers in staking their own claim.

On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.

Corporate activism is increasing as consumers grow to expect it: More brands are taking meaningful action, like pulling their ad spend, over misaligned values.

Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.

Breakout hits solidified streaming services’ grip as linear TV struggled: Streaming services lead the industry, but they still face piracy and subscription woes.

Reddit to go public as monetization efforts pay off: Per our forecast, the site’s ad revenues nearly doubled this year after months of working to improve brand safety and secure partnerships.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

Time spent with digital audio surpassed that of radio for the first time in 2021.

2021 was a good year for influencer marketing: TikTok and Instagram dominate as influencer marketing continues to grow, but a new report shows racial disparities in compensation.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

TikTok woos brands and merchants with a new social commerce app: As competition with Instagram heats up, TikTok speeds up product development.

Roku and Google end lengthy dispute, reach distribution agreement: YouTube apps to remain on Roku, even as the CTV company prioritizes original content development.

Tide opts out of Super Bowl LVI spot: Low ratings from the Olympics might be behind the brand’s decision to step away from the sporting event.