Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.
New York sports betting soars in first nine days of legalization: The rapid success could win over states like California, which is set to consider legalization in 2022.
Marketers prefer TikTok to YouTube for influencer marketing: While YouTube struggles to catch up to its competitors, TikTok is yet to reach its full potential.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow.
NBCUniversal reduced Winter Olympics ratings expectations: Its broadcast strategy is changing after last year’s tepid Summer Games.
Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.
Sony, Microsoft find middle ground on Activision Blizzard acquisition: Microsoft said it will keep the crucial Call of Duty series available on PlayStation.
New forecast looks at use of social media platforms for influencer marketing: Instagram will continue to gain ground, while Twitter and Snapchat play catch-up.
Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.
Big Tech and government regulators set to clash over new merger guidelines: Industry lobbying and legal delays could outlast current crop of antitrust crusaders.
Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.
TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.
Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic
Amid scrutiny of its data policies, Meta launches Privacy Center: With user trust in Facebook still low, parent company Meta hopes more transparency will quell criticism.
As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies
WarnerMedia partners with measurement firms to launch Nielsen alternative: The broadcaster is the second this week to announce a fresh option as the TV measurement space becomes more fractured.
Major streaming services enjoyed double-digit viewing time growth in 2021: Our latest US Time Spent With Media Forecast shows that Netflix and Disney rode hits like “Squid Game” to unforeseen success.
NBCUniversal launches NBCUnified: The initiative seeks to capitalize as marketers look to enrich their first-party consumer data given the pending demise of third-party cookies.