Media Buying


The Interactive Advertising Bureau (IAB) released a set of metrics to measure podcast performance, and the increase in measurement and targeting ability could help attract more ad dollars.

Amazon will earn over $14 billion in net US digital ad revenues this year

Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates.

Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues

On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.

Our ad spending forecasts were revised downwards for 27 of the 37 markets we measure, but a better-than-expected Q2 in the US means our lookout for the ad market overall is slightly more optimistic than it was in June.

Radio: SiriusXM’s incoming CEO is considering a new ad-supported direction for the satellite radio service, but radio ad spending growth will be negative after rebounding next year, so this may not be the savviest move.

Sports postponements and broader cord-cutting trends will slow the growth of addressable TV ad spending to just 4.3% this year, but election-related ad targeting will keep the format growing.

The Executive Roundtable: David Cohen of the IAB on how digital advertising is adjusting to disruption

David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.

How social issues are sparking action among brands

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

US digital ad spend will make up 51% of total ad dollars, a 'bright spot' in 2020

GroupM estimates that digital will make up 51% of total US ad spend, a rare “bright spot” that has been a boon for Google, Facebook, and Amazon.

The programmatic ad market in Canada will be flat in 2020, but it still makes up more than four-in-five digital display dollars, per our latest ad spending forecast. The pandemic’s impact on overall ad spending was evident in stagnant programmatic digital display ad spending, which is expected to grow just 0.6% in 2020 after several strong years of growth.

Political Ads: Georgia’s runoff elections have spurred more than a quarter of a billion in additional ad spending, which could propel total US political ad spend past our original estimates.

China's JD.com will grow ad revenues strongly, despite pandemic

With the pandemic driving traffic to online shopping sites like Chinese ecommerce company JD.com, demand for ads on the platform will also rise, leading the company to grow its digital ad revenues strongly this year.

The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment.

Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

Instagram is considering paying publishers for news, but any deal will likely be limited in the same way Facebook’s model is.

The dominance of ad-free streaming poses marketing problems

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.

The Ad Platform: How the MRC Is Creating Standards for Measuring Outcomes

In June, the Media Rating Council (MRC) announced it would be shifting its focus from ad delivery to outcomes in its standards development work. MRC senior vice president of digital research and standards Ron Pinelli joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about what the MRC has learned so far about current measurement and attribution practices, why it's important to have a shared set of standards for measuring outcomes, and whether advertisers are ready for a shift away from user-level attribution.

Amazon Tripled Its Revenue Growth, Pinterest Q3 Results, and Walmart's Ecommerce Labs

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.