Media Buying

Retail media creeps into the travel industry: Marriott is teaming up with Yahoo to create a retail media network aimed at travelers.

Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

YouTube again recognized for brand safety in advertising: MRC accreditation shows effectiveness in making sure ads don’t appear alongside inappropriate content.

Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.

Ad networks are becoming a no-brainer for retailers: Grocery delivery startup Jokr is launching an ad platform to help its struggling business.

Advertisers are eyeing movie theaters’ record box office sales: Recent films have brought millions to theaters, and marketers are eager for their attention.

Google forges closer ties with publishers as Meta pushes them in a new direction: Search giant to pay European publications for content as Meta pivots to video.

Twitter’s becoming more brand-safe—or is it? As the platform downgrades duplicate content, Elon Musk says he’ll bring Trump back to the platform.

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.

TikTok’s makes a play for more ad dollars: Its Foursquare Attribution partnership could help advertisers optimize how they drive traffic to brick-and-mortar locations.

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

Two years in, Meta’s latest ecommerce effort fails to resonate: Retailers are frustrated by the lack of basic elements, such as the ability to display products in multiple colors.

TikTok’s becoming more sophisticated: By allowing advertisers to add first-party cookies to its pixel, the platform is courting performance marketing dollars.

Google targets sensitive advertising categories: The search and display giant is allowing consumers to see fewer ads on certain topics, but who decides what’s sensitive and what isn’t?

Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.