Media Buying

Facebook tests out new ad options across all types of videos: The company is testing ads in Reels, topic targeting for in-stream video ads, and new brand sticker ads in Facebook Stories.

Nielsen wants to make comparisons across linear and streaming more possible: The company is rolling out "Nielsen Streaming Video Ratings" ahead of upfronts to help programmers and advertisers better understand audiences and their viewing habits.

On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.

Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.

A March recovery: The Standard Media Index reported nearly 25% growth YoY in the US ad market in March, as well as 7.2% growth over March 2019.

Nielsen versus the networks: The ratings giant rejected demands for an independent audit following accusations of undercounting; citing its existing auditing partnership with the Media Rating Council.

On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.

Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.

In 2020, China was the only major economy to produce economic growth. It’s not surprising, then, that it was also the only major national market to see an increase in total media ad spending. Girded by this economic strength, China’s digital ad market hardly missed a beat.

Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.

The duopoly’s share of EU-5 digital ad markets is still increasing: However, shifting regulatory tides worldwide could have longer-term implications for market share down the road.

Context isn’t king: Privacy changes will radically alter marketers’ ability to track and target users. Contextual advertising companies are popping up with alternatives, but marketers are more interested in first-party data solutions.

New performance options on CTV campaigns: Roku expanded its Measurement Partner Program, integrating metrics like app installs, store visits, and products sales to its advertising platform.

On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

Google’s secret anti-competitive project revealed: New court documents show that Google gave itself preference in its ad exchange, confirming long-held suspicions that the tech giant was running a monopoly.

I'm feeling lucky: Google's raking in search ad revenue

Roku Recommendations to provide a new space for sponsored content: The CTV company is offering brands the opportunity to sponsor recommendation videos for content across its channels to help it expand on its recent sponsored content investments.

On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.