Marketing Technology

House proposal would give the FTC oversight on privacy issues: The FTC’s battle with Big Tech may soon extend to data and privacy breaches if the proposal is approved.

We spoke with Jurgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.

TransUnion acquires Neustar for $3.1 billion: The credit-scoring giant looks to expand into digital marketing via the identity resolution company.

Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.

The retail industry is struggling with personalization: A Talkdesk study revealed less than 1 in 3 retailers are using AI tools, but 55% plan to increase investment in this area.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Could Amazon be in trouble? With many key executives departing, new CEO Andy Jassy could face major hurdles in attracting top talent and maintaining the company’s overall growth.

China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.

Salesforce announces Slack integrations: These are Salesforce’s first major moves with its flagship products since completing its $28 billion acquisition of the messaging platform.

Neustar unveils tool to help brands minimize risk of third-party data loss: Given the delayed deprecation of third-party cookies, it remains to be seen whether marketers will hop on the opportunity or drag their feet.

Mailchimp is looking for a buyer: The email service provider is seeking a $10 billion valuation as it continues to diversify from its email marketing roots.

SheerID opens up $310 billion market opportunity: The identity marketing platform announced a new product to give brands the opportunity to send digital, personalized offers to new movers.

On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.

Fire sale: AT&T is selling its Latin American satellite business Vrio and its ad tech company Xandr, just months after offloading WarnerMedia. Though a bad look for AT&T, the sales give the child companies a chance to thrive under new parentage.

Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.

On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.

At this year's Worldwide Developer Conference (WWDC), Apple announced several new privacy-protecting updates, including Hide My Email. Alex Cone, vice president, privacy and data protection at trade organization IAB Tech Lab, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Hide My Email will do, some of Apple's other recent changes, and whether the big tech platforms are more concerned about data protection than about privacy per se.