Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights
Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.
Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics
Find out why first-party data is no longer exclusive to customer relationship management
Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments
As the average time spent with digital video continues to increase, wouldn’t it be amazing to be able to present your brand’s video content with an experience just like on your audience’s favorite streaming platform?
Trends and Predictions Backed by 2,000+ US Survey Respondents
Find out the four pillars that will define retail media’s development
Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend
Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation
Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame.
Find out what you’ll need to build effective B2B ecommerce strategies
In this Meet the Analyst Webinar, Suzy Davidkhanian, eMarketer principal analyst at Insider Intelligence, revealed our new retail ecommerce sales estimates for 2022 and beyond
Find out how B2B teams can reliably identify and optimize the most important pages on their website with data, and then replicate that success at scale.
Find out how best to implement a customer data platform (CDP), and how marketing, analytics, and technology executives are embracing CDPs to operationalize data to power in-the-moment experiences.
Watch us as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.
Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.
An eMarketer One-on-One Interview with PayPal’s Jason Test
Insights and Tips From 8,200 Marketers Succeeding From Anywhere
Find out the key steps of competitive analysis, including growth opportunities, how to analyze your rivals, and why this approach can win you more business