The Essentials of Product Data—A Nontechnical Guide to Assess and Improve Your Feeds | Sponsored Content | Tech-Talk Webinar, Live Feb 18 Feb 12
eMarketer is pleased to moderate a live Tech-Talk Webinar featuring ChannelAdvisor's Mike Shapaker, CMO, and Izabela Catiru, product marketing manager. They will walk you through a series of practical tips that will enable you to review and address the maturity of your product data.
The Peloton Effect—Underestimating Customer Sentiment | Sponsored Content | Tech-Talk Webinar, Live Feb 19 Feb 12
eMarketer is pleased to moderate a live Tech-Talk Webinar featuring Anne-Queline Keller, senior solutions marketing manager for retail and manufacturing at Alteryx. She’ll discuss how to use customer sentiment analysis in your next retail campaign, and will be joined by Data Meaning’s Andrew Kim, senior manager, and Erik Mitchell, strategic retail consultant.
Insights to Action—Create and Deliver Personalized Content | Sponsored Content | Tech-Talk Webinar, On-Demand Jan 21
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Josh van Tonder, group manager of product marketing at Adobe. Josh was joined by Steve Schultz, head of marketing technology, and Bill Phillips, applications manager, both at Esri, a geographic information software company. For this Tech-Talk Webinar presentation, they shared how they’re transforming their business based on contextual content.
In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.
On-Demand, Meet the Analyst Webinar: Personalization—Using Data for a Better Customer Experience Oct 22
In this Meet the Analyst webinar, eMarketer principal analyst Nicole Perrin explores the latest strategies and practices marketers are using to deliver data-driven experiences to customers across channels.
On-Demand, Meet the Analyst Webinar: Audience Segmentation and Targeting in Today’s Digitally-Driven, Customer-Obsessed World Oct 16
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.
eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.
Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.
On-Demand, Tech-Talk Webinar: Decisioning - Marketing's Game Changer - Six Steps to 1:1 Personalisation May 17
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul will share the steps needed to unleash decisioning and 1:1 personalisation in your organisation.
Why Brands Will Abandon Marketing Cloud Suites in 2020—Liberate Your Data to Transform Your Customer Engagement Strategy | Sponsored Content | Tech-Talk Webinar, Live Feb 25 Feb 12
eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring BlueConic's Cory Munchbach, chief operating officer, and Sean Gouldson, director of solutions consulting. They will share how to liberate your data from the confines of a marketing cloud and realize the value of your first-party data and marketing tech stack.
Solving Today’s Search Experience Complexities | Sponsored Content | Tech-Talk Webinar, Live Feb 18 Feb 12
eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Sarah Assous, CMO of Zoovu, and Mike Gualtieri, vice president and principal analyst at Forrester. They will explore why conversational search is crucial for all brands and retailers.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She discussed the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.
In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.
In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.
Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.
In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead