eMarketer Webinars


eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management. They will share AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.

Watch eMarketer One-on-One, a video interview where Carrie Tharp, vice president of retail and consumer at Google Cloud, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, on how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how advertisers and their partners are hoping to continue getting the right messages to the right audiences and measuring the results of digital advertising.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Sandra Swindle, senior vice president, CRM technology delivery leader, along with The Goodyear Tire and Rubber Company’s Matt Wilkinson, general manager, digital marketing, and AAA Club Alliance’s Scott Lugar, CMO. They will discuss how marketing technology modernization can deliver relevant and valuable customer experiences.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, senior product manager, identity. Ian will clear the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring BlueConic's Eric Gilreath, customer success engineer, Ali Paradiso, senior customer success manager, and Sam Ngo, director of product marketing. They will discuss what’s next for marketing programs and personalized customer experiences, and how technology choices matter when it comes to identity and engagement.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Sharon Flynn, senior manager of digital analytics at BMO Financial Group, and Shane Phair, CMO of Decibel. They will discuss the strategies BMO’s seven person team used to monitor over 900 key performance indicators (KPIs), track 3,000+ dashboards—and still maintain a net promoter score of 45 during the coronavirus pandemic.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Richard Nunn, vice president and general manager of advertiser solutions at Comcast Technology Solutions. He will discuss how centralizing media and creative management can improve visibility, control and consistency across all channels.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They will share insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

In this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes, and forecasting analyst Eric Haggstrom will present our latest CTV ad spending forecast for the US and discuss the challenges advertisers face with this medium.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Cvent's Mike Dietrich, vice president of product marketing, and Alyssa Peltier, senior manager of event marketing. They will share actionable advice from their own experiences executing events and provide best practices to implement today and in the new year.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's project marketing manager, Emily Hoffman, and Dennis Blynov, global business and marketing transformation lead at automotive brand Polestar. They will share how data analytics can help grow customer relationships and boost brand recognition.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Impact CEO David A. Yovanno. David will provide a roadmap for how to achieve growth for your organization through partnerships.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Zenreach's John Kelly, CEO, and Robert Cornell, vice president of sales. They will discuss how brick-and-mortar retailers can use data collection to build customer profiles, track subsequent visits and past purchases, and design retargeting campaigns.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They will share how to plan, set up, and optimize your social advertising campaigns.

In this Meet the Analyst Webinar, Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, will share trends and data to help answer these critical questions and the existential choice brands are facing in this changing environment. Jeff Green, co-founder and CEO of The Trade Desk will share his unique perspective.

Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.