eMarketer Podcasts


eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.

eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?

eMarketer research analyst Matteo Ceurvels sheds light on the latest trends in digital and mobile commerce in Latin America. How much retail business is done through digital channels in the most populous countries in the region? How are brands capitalizing on the “mobile-first” mentality? What are the top ecommerce platforms in key countries like Mexico and Brazil?

eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits and why agencies continue to be relevant.

eMarketer principal analyst Nicole Perrin analyzes a new study on ad fraud that contradicts other data on this topic and suggests the problem may be bigger than previously estimated.

eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?

In today’s episode, we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.

In today’s episode, we spotlight mobile banking in Asia. How are young entrepreneurs in China using their smartphones to disrupt the financial services industry? What is South Korea doing to make banking fun? What new apps are teaching children how to manage their money? And what do bankers need to know about the mobile generation?

Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.

eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.

eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?

eMarketer principal analyst Victoria Petrock joins us to discuss the implications, both positive and negative, of the use of artificial intelligence in video content. What are "deepfakes," and how will they play out in politics, social media, entertainment and business?

eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest in clothing subscriptions. Why are retailers like Urban Outfitters getting into this business? What consumer trends are fueling these companies’ decisions? And what the heck is a “rundle”?

eMarketer senior analyst Bill Fisher joins “Behind the Numbers” to discuss the business implications of England’s unprecedented success in the football Champions League and Europa League competitions.

eMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?

eMarketer principal analyst and mobile authority Yory Wurmser discusses the implications of the US government’s restrictions on Huawei. What is the administration’s concern? How much will these measures affect Huawei’s business? And what might this mean for US companies?

On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?