eMarketer Podcasts


Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Eric Haggstrom talk about how internet users in the UK engage in various digital, mobile and social habits.

Prime Day Was Dominated By Amazon-Branded Electronics

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?

Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.

Ad Fraud Still Plagues Digital Media’s Supply Chain

The top challenge of addressing ad quality issues is tracking down bad actors in the supply chain.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Google’s expected return to China, plus a new kind of tutor.

How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.

In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.

How Do Emotions Influence Shopping Behavior?

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.

Cord-Cutting Accelerates as OTT Video Keeps Growing

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

The Rapidly Shifting Video Market

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.

Social Networks Get Serious About TV-Style Programming

Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.

Netflix Is So Popular in Canada, Local Media Players Want a ‘Netflix Tax’ to Level the Playing Field

eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.

In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson and Monica Peart discuss key highlights from Facebook and Twitter's recent earnings calls.