eMarketer Podcasts

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss how the "Behind the Numbers" podcast got started and hand out our very own "Analysts' Choice Awards."

On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

On today's episode, we discuss the most useful definitions of the metaverse, when advertisers should think about jumping in, and how this new world could change our perception of time and space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss how the holiday shopping season is going so far, what their personal experiences were like, and what they found to be the good, the bad, and the surprising of in-store shopping this year.

On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.