Email


When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.

eMarketer principal analyst Mark Dolliver discusses the oft-forgotten Generation X. He also explains the implications of the rise of the Hispanic population in the US and why email still rules conversational marketing.

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.

Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss.

According to a new survey, email's value as a retail marketing tool is not lessening among younger consumers.

Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.

In the latest episode of eMarketer's "Behind the Numbers" podcast, Minibar Delivery's Lauren Henderson talks about the company's email marketing efforts and what the company does to stand out in a crowded inbox.

eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”

Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.

No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.

Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.

Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.

With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.

Email marketing company Coherent Path, in a study released today, evaluated the personalization practices of 100 top retailers and found sharp differences in email practices among different sectors.

Email remains a tried-and-true messaging channel. New research underscores how dominant mobile has become to the medium.

In the latest episode of "Behind the Numbers," eMarketer analyst Jillian Ryan talks about whether or not consumers find emails useful and if email marketing is becoming less effective.

Personalization is only as effective as the data that powers it—and when that data is wrong, it’s downright irritating.