People ages 45 and older are leading in mobile gamer growth
On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
YouTube lets parents guide their kids' video exploration: The video platform's new controls will give parents the ability to specify what's appropriate or not based on three tiers tied to age groups.
Millennials want free delivery > discounts
Are parents working hard or hardly getting by?
Where are millennials stocking up on stocks?
China’s Gen Z is extremely online
Gen Xers will be ages 41 to 56 in 2021, making the oldest of the cohort within sight of retirement—or, at least, within sight of an age at which they might like to retire. Whether they’re saving enough to make retirement feasible is another matter, especially given the pandemic.
With bigger-than-average incomes and households, Gen Xers do bigger-than-average buying. But often on the lookout for deals, they are not spending heedlessly. Digital plays an important role in their shopping, especially during the pandemic.
Platforms invest in Black creators: Kicking off Black History Month, Big Tech companies are emphasizing support for Black creators, rolling out new initiatives altogether as they work to uplift the community and take a stand.
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
Who really holds the purse strings?
eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.
In 2021, expect to see a convergence of content and commerce, led by the likes of Peloton, Lululemon, Nike and Apple. Amazon and Google are also getting into the act as well with Halo and Fitbit, and emerging services offerings.
eMarketer principal analysts Mark Dolliver and Sara M. Watson, along with junior analyst at Insider Intelligence Blake Droesch, discuss the true power of the social media giants, how Gen Z viewers like to consume sports, Twitter leaning into audio, news use on social platforms, how the pandemic has reshaped children's screen time, why people get "red eye" in photos, and more.
Boomers may find digital shopping a stickier habit than expected: Lockdowns increased ecommerce spending for the generation, and many will continue to shop online post-pandemic.
Revolt TV brings more diversity to streaming: The new ad-supported streaming service will focus on Black culture, capitalizing on high demand for diversity in media.