Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.
Google TV offers channels in the FAST lane: The move, which should improve market share for Chromecast and Android TV, shows that some consumers are fine with linear, ad-supported programming.
Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.
Marketers are optimistic despite headwinds: The Delta variant threatens to dash marketers’ optimism—but recent data around increasing foot traffic, holiday travel plans, and decreasing COVID-19 cases could renew their hopes.
DoorDash sues NYC over customer data-sharing law: Though the company’s argument that the law would hurt consumer privacy is technically true, it’s more likely that DoorDash hopes to maintain control over restaurants’ marketing communications.
Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
The company officially landed the UK end of its massive fiber cable bolstering connectivity between the US, UK, Spain.
House proposal would give the FTC oversight on privacy issues: The FTC’s battle with Big Tech may soon extend to data and privacy breaches if the proposal is approved.
Televised football’s recovery calms broadcasters’ nerves: Viewership was up significantly compared with last year and even broke a record, providing hope for this fall’s TV lineup.