Advertising & Marketing


Shoppers Like Emerging Tech in Theory

Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.

Video Swells to 25% of US Digital Ad Spending

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

How Financial Brands Create Virtual Assistants that Respect Users' Privacy

Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.

Martech Is Growing, but It’s Inhibited by Confusion

Tech vendors aren’t doing themselves any favors by making their products difficult to understand.

Marketers' Roundtable: Why It's Now or Never for Augmented Reality

Augmented reality investors, marketers and tech providers weigh in on why the market is ready for AR—and why it's the right time for marketers to make their move.

Consumers to Brands: 'You Disappoint Me'

Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.

Are Second Screens Distracting TV Viewers?

Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?

Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.

CMOs Are Becoming More Tech Focused

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Shared Beliefs Spur Buying Behavior

If you think consumers want brands to be neutral on social issues, you would be wrong. Belief-driven buyers—consumers who choose, switch, avoid or boycott a brand based on its stand on societal issues—are the majority in 2018.

Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany

Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.

Augmented Reality Poised to Eclipse Virtual Reality

Which “reality” are marketers opting for—virtual reality or augmented reality? As the two technologies evolve, adoption patterns differ. VR remains largely rooted in the gaming industry, whereas AR is becoming mainstream thanks to a host of technological advances and big-tech backing that makes it accessible on smartphones.

Retail Marketers Discuss Data a Lot

Marketing as a practice can span big-picture customer experience efforts, as well as email list minutiae, but certain topics get more thought than others. What is currently top of mind among retail marketing executives? Privacy and security, according to a June 2018 Nanigans survey of US CMOs.

How Pinterest, Google and Amazon Are Improving Visual Search

Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.

New Tools Help Brands Conquer Tricky Augmented Reality Landscape

Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.

As Midterm Elections Heat Up, Ad Spending Rises

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

Why Mozilla Is Purging Ad Trackers

Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience.