Advertising & Marketing

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

China orders replacement of foreign-branded PCs, software within two years: Government agencies and state-backed businesses will need to switch to domestic alternatives, which could mean losses for Dell, HP, and Microsoft.

Clearview AI settles case with ACLU: The controversial company promises not to sell its facial recognition database to most US businesses. Continued regulatory pushback could accelerate its pivot into ID verification.

Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.

XBox Live goes down globally: The game streaming service and games on devices were inaccessible as its cloud service went down. The trend of outages for high-bandwidth, high-traffic services continues.

Lower internet costs, faster speed could propel broadband adoption: The White House, members of Congress, and 20 ISPs are on board to connect low-income households, but ongoing fiber shortages could delay efforts.

EU’s sweeping Big Tech law delayed until next year: Internet ‘gatekeepers’ to be a main focus in Digital Markets Act enforcement.

Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.

Instagram’s NFT test is part of an ongoing campaign to woo creators: CEO Adam Mosseri announces support for NFTs to creators’ efforts to monetize their skills and audiences.

The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest growing region in the world.

Apple wants a bigger slice of the digital ad pie: The tech giant is reexamining its services category for more streaming and advertising opportunities.

Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.

On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.

Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.

Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?

Goodbye, Password123: Backed by Apple, Google, and Microsoft, the FIDO standard will enable password-free access to apps and websites and improve security.

While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.

The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.

Brain-computer interface closer to regulatory approval: The Stentrode will determine if patients can control devices hands-free by translating brain activity into signals for texting, emailing, and other activities.

Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.