Advertising & Marketing


Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.

The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.

The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.

Instagram Is on Pace to Overtake Twitter as a News Source

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

Households in the UK Are Becoming More Digitally-Savvy, Some for the First Time

The pandemic is pushing more people to digital—some even for the first time—as many look to activities they may not have considered before lockdown.

How Millennials Will Deal with Another Recession After Delaying Adulthood

eMarketer principal analyst at Insider Intelligence Mark Dolliver discusses how another recession will affect millennials and how they've delayed adulthood, but not forever. He then talks about what happens when you buck gender stereotypes in ads, the truth about people ages 65 and older and whether our digital lives will become more intertwined.

Despite a downgrade to our forecast, digital ad spending in China will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent displaces Baidu and becomes the No. 2 publisher. And Alibaba will remain No. 1, but with lowered expectations.

The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive Spotify Ads

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the current pressures that digital advertising faces and how it will affect the major players. They then talk about what comes after coronavirus ads, "buy one, gift one" marketing and how much customer data is worth.

The Weekly Listen: Farewell Cinemas, TV Streaming Price Hikes and Uber Buys Postmates

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.

The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.

US TV Upfront Ad Spending Will Fall $5.5 Billion for the 2020-2021 Season

US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services

As consumers and businesses alike pull back on spending amid the coronavirus pandemic, 50% of CEOs worldwide say that diminished demand for their company’s products and services is the biggest obstacle to their business’ viability right now, according to June 2020 data from YPO.

Internet Users Are Spending More Time on Smartphones and Laptops amid the Pandemic

As large numbers of people continue to work, study and connect with friends from home, they’re spending more time on portable internet devices.

US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.