Advertising & Marketing

As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

Apple TV+’s shows are among the most heavily pirated in streaming: Apple has hired third-party copyright protection firms to protect its properties, but they’re doing little to stop piracy at a time when every subscriber counts.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?

Agencies try to win Facebook’s media business while weighing the consequences: Publicis, Havas, and Dentsu vie for the $1 billion account while considering whether taking on the beleaguered social media giant could cost them other clients or staff.

Facebook won't measure unlinked Instagram and Facebook accounts in the name of privacy: Advertisers' data may be less exact, but it's a necessary move for Facebook to ward off more scrutiny.

Netflix and Walmart’s partnership lets both swing back at Amazon: The deal is part of Netflix’s ongoing attempt to diversify through merchandise and other revenue streams.

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.

Governments and businesses now see the value of local innovation to wean off dependence on Big Tech.

The company will allow repairs and provide schematics to unauthorized providers and will let an outside party measure the environmental impact of its Surface and Xbox devices.

With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers’ Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.

Business-to-business (B2B) thought leadership is still impactful, but marketers have plenty of opportunities: Tone and targeting are just two of many opportunities for marketers who employ this type of content.

Focusing on products could help social media companies like Facebook recover consumer trust: Consumers by and large distrust social media companies more than tech companies focused on products and services per a new survey.