Advertising & Marketing

On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Apple’s privacy changes go into effect next week: The company revealed this tidbit after its Spring Loaded event, where it announced a slew of new products and features including paid podcast subscriptions.

Facebook seeks stricter guidelines: When it comes to transferring data across platforms, Facebook wants stronger stipulations—but this could cause more harm than good when it comes to competition.

On today's episode, we discuss why companies are now making a sustainability push, examples of companies incorporating sustainability practices, and how much sustainability initiatives really matter to consumers. We then talk about the potential impact of a new Digital Markets Unit regulatory body, and what store closures and returning to the office look like in the UK. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Karin von Abrams and Victoria Petrock.

On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.

Brands are looking at D2C as a stellar option: D2C ecommerce sales grew 45.5% in 2020, and we expect further growth going forward.

From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.

New York State passed a law to make broadband access more affordable for low-income households. The pricing tiers could serve as a model for other states, as well as for ongoing federal efforts to address the digital divide.

Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.

On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

Trouble in the Sandbox: Google’s Privacy Sandbox has faced a few setbacks recently in its efforts to replace third-party cookies, which could mean a delay in the company’s cookie deprecation plans.

Mobile games to stop targeting ads to kids: Some major developers and ad tech companies will need to stop tracking children under 13 after settling a lawsuit, limiting their targeting abilities.

Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.

Context isn’t king: Privacy changes will radically alter marketers’ ability to track and target users. Contextual advertising companies are popping up with alternatives, but marketers are more interested in first-party data solutions.

New performance options on CTV campaigns: Roku expanded its Measurement Partner Program, integrating metrics like app installs, store visits, and products sales to its advertising platform.