Advertising & Marketing


France to make Google pay for news: It took two years, an EU copyright directive, and battle with antitrust regulators—but France's success could set a precedent for other news publishers in Europe.

Pinterest rolls out dynamic creative: The site now offers a partnership program for advertisers looking to create performance-driven Pins, as it continues to beef up ad offerings to marketers.

DuckDuckGo surpasses 100 million search queries: The privacy-oriented Google alternative reached a milestone earlier this month in a year when privacy will likely remain a focal point.

Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.

A big day in Washington: Today's US inauguration proceedings will have news outlets and advertisers preparing for potential brand safety risks, despite an uptick in interest from brands around the ceremony.

The Trade Desk’s Unified ID 2.0 picks up speed: As more platforms such as SpotX and The Washington Post adopt the cookieless identifier, the pool of identifiable users widens, making it even more attractive to would-be adopters.

The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.

In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.

Negative news content isn’t all bad for advertisers: New Integral Ad Science data shows that if properly contextualized, ads next to negative content don’t always create a negative brand association.

eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.

eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.

Toothpaste, veggies, and ... cars? BMW is investing heavily in digital transformation as it grows its customer experience capabilities—a reflection of where the auto industry is headed post-pandemic.

eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.

Consumers will forgive brands for ads placed near bad news: Most people think brands should block their ads from appearing next to violent or hateful content, but are more forgiving of ads next to news about that content.