In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.
Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.
While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.