Travel


Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

eMarketer senior forecasting analyst Oscar Orozco tees up our ad spend numbers for the travel and CPG verticals and shares reasons behind the shifting outlook. Made possible by Teads. Watch now.

Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.

Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.

Most use digital channels during at least part of their travel path to purchase, whether for researching, planning or booking a trip.

Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

eMarketer director of forecasting Shelleen Shum shares our latest ad spend numbers for travel, including estimates into 2020. Watch now.

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

With few well-known tourist attractions, Finland may seem like an unlikely travel destination. But tourism from China—and thus retail spending—is soaring. Finnair's Henrik Balk and Finavia's Elena Stenholm explain why.

In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.

Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.

In the latest episode of eMarketer's "Behind the Numbers" podcast, forecasting analyst Jasmine Enberg gives an overview of the top digital travel platforms, and the sharing economy services many use for travel.

New research reinforces the strong grip loyalty programs have on business travelers. But travel trails other verticals in the overall popularity of such schemes.

Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw.