Antitrust: China's proposed antitrust guidelines aim to curb runaway growth of its own Big Tech darlings.
China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.
In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.
The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.
The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.
eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.
Selling to influencers and decision-makers isn't easy when done remotely.
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.
eMarketer principal analyst Victoria Petrock and research analyst Mariel Soto Reyes at Insider Intelligence discuss consumer attitudes around privacy, facial recognition and privacy rules and regulations. They then talk about how much the coronavirus has influenced contactless technology usage and whether virtual reality affects your eyes.
As companies look to return operations to a state of normalcy, they’re investing in technologies that will prevent the spread of the still-looming coronavirus.
Though US adoption of 5G is still in its early days and consumer knowledge of the technology is lagging compared with other countries, industry professionals are already anticipating what opportunities the wireless tech will bring.
With most companies working remotely, many IT departments realize that they don't have the right infrastructure for this new normal.
eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.