Retail


Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether with hopes of selling to their customers directly.

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead

One sector seeing major growth is Walmart’s CPG categories. Although trailing Amazon in volume across nearly every category, Walmart’s year-over-year growth is substantial. According to an April 2019 release from marketing analytics platform Jumpshot, Walmart’s 2018 growth outpaced Amazon in five major CPG categories.

Busy, dual-income households increasingly demand time-saving meals, but don't want to sacrifice quality. For many, the go-to solution has been meal kits, which marketers have touted as healthy, convenient alternatives to traditional home cooking.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about Wayfair's shopping holiday, "Way Day." What was different about this year’s event, and why?

For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.

The fashion industry, in its current state, is not environmentally sustainable. For this reason, companies have begun implementing circular business initiatives in attempts to appeal to conscious consumers and cut back on their carbon footprint. But a new study shows that these models may benefit only higher-priced players, leaving value markets in the dust.

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest in clothing subscriptions. Why are retailers like Urban Outfitters getting into this business? What consumer trends are fueling these companies’ decisions? And what the heck is a “rundle”?

The majority of businesses selling products on Amazon still don’t use optimization tools to bolster their advertising efforts. But as Amazon’s ad business continues to grow, so will the competition for valuable ad placements—and many sellers are now looking for ways to improve their strategic advertising efforts.

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.

Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).

Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.

Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion.

According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.