Politics & Campaigns


The Ad Platform: Can Political Advertisers Learn from D2C Brands?

eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?

Is Part of Your Audience in a Media Bubble?

With a presidential election and expected record spending on voter persuasion in 2020, there’s no doubt political polarization will be a prominent feature of US culture this year. According to two recent pieces of research, this polarization extends to digital media habits, meaning marketers who know their audience spans the political spectrum will have their work cut out for them.

The Weekly Listen: Generational Consultants, Changes at Disney, and Political Influencers

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.

Facebook Dominates 2019/2020 Political Ad Spending

Google and Facebook already control 60.8% of the total US digital ad market. And when it comes to the duopoly's share of digital political ad revenues, it has an even tighter grip, with a combined 77.6% this election cycle.

What to Make of Facebook's Earnings

eMarketer junior analyst Blake Droesch and principal analyst Debra Aho Williamson discuss what to make of Facebook's Q4 2019 earnings. They also talk about Twitter's new threaded replies, Byte offering to share all its revenues with creators and YouTube's adjusted stance on political misinformation.

This Election Year, the Political Ad Whack-a-Mole Game Will Continue

The role of political advertising in social media will be a key discussion topic in 2020—an easy prediction to make. Kantar Media expects that US digital political ad spending will reach $1.2 billion this year, and we believe the social platforms that continue accepting political advertisers will be major beneficiaries of that spending.

The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about CCPA's arrival, TikTok's recent security and misinformation issues, Spotify's position on political ads, Facebook's deepfake ban, Delta Air Lines's "binge button" and more.

Major Social Platforms Take Stance on Political Advertising

eMarketer junior analyst Blake Droesch and principal analyst Nicole Perrin talk about the varying positions that the major social platforms have taken on political advertising. They also discuss early reactions toward Disney+, TikTok influencers and a new community hub feature from Tumblr.

Can Facebook’s New Political Ad Rules Soothe Misinformation Anxieties?

eMarketer principal analyst Nicole Perrin explains whether Facebook’s updated political advertising rules can sufficiently combat misinformation ahead of the next election cycle. She also discusses Fitbit’s new subscription services, a paper about radicalization on YouTube and a new Google Maps feature that lets users pair transit directions with biking and ride-sharing options.

What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).

How COVID-19 Is Testing Social Media’s Ability to Fight Misinformation

The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

US Political Ad Spending Hits Record High as TV Continues to Dominate

As campaigning for the 2020 presidential election heads into its final months, political ad spending will hit an all-time high. The highly partisan political environment is driving more Americans to donate money to their preferred candidates than in past election seasons, which in turn is funneling more money into advertising.

Politicians Are Turning to Influencers, Just Like Brands Are

As the 2020 presidential race continues, some candidates are turning to social media influencers to spread their messages and garner support for their campaigns. It was reported that former New York City mayor Michael Bloomberg recently partnered with popular Instagram accounts to create meme content for promoting his candidacy, called the Meme 2020 project.

Digital Political Advertising to Cross $1 Billion Mark for 2019/2020 Cycle

US digital political ad spending will hit a record high for the 2019/2020 political cycle, crossing the $1 billion mark for the first time ($1.34 billion), as a larger number of highly engaged voters are expected to donate to the candidates of their choice in this year’s presidential race.

What this Year's Political Ad Spending Season Will Look Like

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about the US political ad spending landscape. How much money is being spent, where and why? They then discuss smartphone voting, consumer attitudes on privacy jargon and how Google can profit from government search warrants.

Political Advertising Year in Review: Pressure Builds on Digital Ad Sellers

The first primary contests for the Democratic presidential nomination are not happening until February 2020, but the heat is already on the biggest digital ad sellers to restrict what they allow political and issue-oriented advertisers to do.

How Are Political Ads Defined, and Do They Even Work?

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss why defining political ads is difficult but important. They also consider whether political ads really work. They then talk about connected TV growth, issues with Facebook's Ads Manager and Google search manipulation concerns.

eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

Political Ad Spend to Reach $6 Billion for 2020 Election

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.