Politics & Campaigns


eMarketer principal analyst Nicole Perrin explains whether Facebook’s updated political advertising rules can sufficiently combat misinformation ahead of the next election cycle. She also discusses Fitbit’s new subscription services, a paper about radicalization on YouTube and a new Google Maps feature that lets users pair transit directions with biking and ride-sharing options.

eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

eMarketer senior director of forecasting Monica Peart and vice president of content studio Paul Verna discuss how much money is spent on political ads. They also talk about Twitter’s new “in the public interest rules, Apple Music’s milestone, and which is cooler: Tetris Royale? Or being able to know how crowded your commute is?

As America heads to the polls, brands find themselves in a tight spot, with more and more consumers tying their purchases to brands’ political stances. In an election day special edition of “Behind the Numbers,” we look at the data and what it means for marketers.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about politics (it's that time of year) and the ways that social and traditional are media mixing things up in the political sphere. Plus, would you target advertising based on smart thermometer data?

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.

According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels.

TV is the most common media used by voters in France to stay abreast of developments in the country’s presidential campaign. While about one-third of respondents to a recent survey said they used digital news sites to follow the race, seven in 10 said TV was their leading news source.

The country’s virtual reality industry takes a hit as government reduces backing amidst unfolding impeachment drama.

Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

Companies have long strived to stay out of the political and social fray. But new research from Sprout Social might change the calculus on their apolitical approach.

Stronger regulation of social media has become a focus of UK Prime Minister Theresa May following recent terror attacks in London and Manchester. A wide-ranging list of digital infrastructure improvements is also on the agenda, but last week’s parliamentary losses have put those plans in jeopardy.

Nearly eight in 10 internet users believe social media has at least some effect on public policy outcomes like immigration and trade.

Most adults in Germany rely on public TV or newspapers as their primary source of political news, according to a recent study, leaving them largely impervious to so-called fake news. But the internet's popularity as a news source is growing, especially among the country's millennials.

Registered voters leverage a variety of devices when researching a politician or political issue. And according to July 2016 research, nearly two-thirds of US mobile users said it’s at least somewhat important to keep up with political news on multiple devices.