Politics


Facebook's Oversight Board will review Trump's deplatforming. This will be a critical first test of the self-regulatory solution to the platform’s content moderation challenges.

Google is staring down yet another antitrust investigation, this time by UK regulators concerned about the elimination of cookies in Chrome.

US authorities have filed antitrust suits against Facebook, claiming that the company engaged in illegal, anticompetitive practices to establish market dominance.

Political Ads: Georgia’s runoff elections have spurred more than a quarter of a billion in additional ad spending, which could propel total US political ad spend past our original estimates.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.

Facebook and Google said they will keep their current political ad bans in place as the Georgia senate elections continue, which will likely draw additional regulatory ire.

eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.

eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

Kantar estimates that the slots will average $5.6 million a pop this year, reflecting the NFL’s unique ability to continue pulling in viewers and marketers.

This was a big year for antitrust, which saw four suits filed against Google and Facebook—with more likely to come. We recap the year with a timeline and discuss what 2021 could bring.

Super Bowl LV is happening February 7, and its ads may look a little different this year as brands move to incorporate cultural or political stances.

The political and social turmoil in the US this year has inspired an unprecedented number of companies to speak out on social media or work to effect change within their companies.

The US election on Tuesday pits fundamentally different visions of the US against each other. It might seem trivial to look at how the election could affect the marketing world—but the impacts will be real.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.