Media & Entertainment


eMarketer vice president of forecasting Monica Peart elucidates the reasons behind Netflix’s success in Mexico.

eMarketer vice president of forecasting Monica Peart tracks the faster-than-expected growth of Netflix and Amazon Prime Video in Canada.

The Potentially Wide World of Esports

eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.

eMarketer forecasting analyst Eric Haggstrom shares our estimates on people watching digital video in India and why we anticipate the country’s viewership will soon beat the US.

eMarketer forecasting analyst Eric Haggstrom explores why we lowered our outlook for streaming services in the US and the impact of price increases on DirecTV Now, YouTube TV and Hulu with Live TV.

Does Brand Safety Mean Avoiding the Real World?

eMarketer principal analyst Nicole Perrin walks us through what could happen to the advertising world as blacklists become more sophisticated and extensive. She discusses the types of content consumers think advertisers should avoid the most and the likelihood of those consumers reducing their spending on a brand that appears next to controversial content. She also talks about which information consumers are sharing less of, the state of radio advertising and why cord-cutting might slow down next quarter.

Disney Bundle Is a Triple Threat to Rivals

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.

Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.

Podcast: Why the Fortnite World Cup Was a Huge Deal

eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

eMarketer Live Analyst Series: Digital Ad Spending By Industry

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators

Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.

Fantasy Football’s Midas Touch

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

eMarketer forecasting analyst Eric Haggstrom explains why our projections for Apple TV users are well below rivals Roku and Amazon Fire TV.

eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

You Can Tell a Lot About Someone Just from Their Voice

eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.

eMarketer senior forecasting analyst Cindy Liu explores our usage numbers for connected TV in the UK, including key factors at play, like smart TVs. Watch now.

eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for the US non-pay TV population and how we define cord-cutters and cord-nevers. Watch now.

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.

eMarketer senior forecasting analyst Oscar Orozco shares our numbers for traditional pay TV and the impact of on-demand streaming services like Netflix and Amazon. Watch now.