Media & Entertainment


The Pandemic Presents an Opportunity for Esports Viewership

Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.

Podcasting Has Become a Sticky Medium in Canada

The growing podcast audience in Canada has brands taking notice. Not only has the medium become a fixture in consumer media consumption, it’s also a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.

Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail

eMarketer junior analyst Nina Goetzen and forecasting analyst at Insider Intelligence Peter Vahle discuss changing Spotify listening behavior and the company's podcast investments, and they break down how it makes money. Then principal analyst Mark Dolliver joins the show to talk about what young people want from brands, what retailers need to know about shoppers ages 50 and older and the many ways the pandemic is harming children's health.

Why Netflix's Second Act Will Be Its Most Important

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

As Americans hunkered down under stay-at-home guidelines for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally.

Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.

The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.

The World of Voice

eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.

How Advertisers Could Handle Existing TV Ad Commitments amid the Cancellation of College Sports

Two of the NCAA Division I Power Five conferences (Big Ten and Pac-12) announced that they would postpone all fall college sports as a result of the ongoing pandemic.

The Pandemic Puts the Spotlight on a Rising Esports Industry

While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

US Podcast Ad Spending to Surpass $1 Billion Next Year

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.

The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media

2020 has shaped up to be an unusual presidential election year, to say the least. Grace Briscoe, vice president of Candidates + Causes at Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how political advertisers are leaning on connected TV, audience targeting, Facebook and more as they work on fundraising and getting out the vote.

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

The Weekly Listen: Farewell Cinemas, TV Streaming Price Hikes and Uber Buys Postmates

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.

US TV Upfront Ad Spending Will Fall $5.5 Billion for the 2020-2021 Season

US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

The Tech Giants Are Coming for Your TV

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss how the tech giants are coming for your TV. They then talk about why lululemon athletica bought connected fitness startup Mirror, why premium loyalty programs are in fashion and what happens when stay-at-home orders end.

How Millennials Will Deal with Another Recession After Delaying Adulthood

eMarketer principal analyst at Insider Intelligence Mark Dolliver discusses how another recession will affect millennials and how they've delayed adulthood, but not forever. He then talks about what happens when you buck gender stereotypes in ads, the truth about people ages 65 and older and whether our digital lives will become more intertwined.