Media & Entertainment
Augmented reality (AR) may provide new opportunities for marketers to tie digital campaigns to physical goods in Japan, research suggests. The vast majority of internet users in the country still have not tried it yet, though.
More than three-quarters of US internet users subscribe to pay TV, according to December 2015 research. Still, many find the services to be too expensive.
The virtual reality (VR) market is skyrocketing in China, according to 2016 estimates. Revenues nearly quadrupled in 2015, and growth has not yet peaked.
While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality.
After several cycles of hype spanning several decades, virtual reality (VR) and augmented reality (AR) technologies have reached the point where commercially viable products to create and consume immersive experiences are coming to market.
Craig Dalton, co-founder and CEO of Dodocase, talks about how the maker of smartphone and tablet cases entered into the business of creating custom Google Cardboard viewers for brands and highlights some recent campaign examples.
Eric Oliver, director of digital marketing for outdoor apparel brand The North Face, talks about his company's approach to creating and distributing immersive virtual reality (VR) experiences using 360-degree videos.
Though vinyl album sales grew by 56.6% in 2015—to 6 million units—they only make up a small portion of music sales in North America, according to 2015 research. Digital units were down.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Pay TV services are not getting more viewers in Argentina this year, but cord-cutting does not appear to be a significant factor in the country either. Research also suggests that more viewing time is going toward pay TV vs. broadcast.
TV viewing remains a regular pastime for most residents in Germany. Nine out of 10 adult internet users in the country watched television at least once per week in October 2015, according to the Office of Communications (Ofcom) – UK.
In France, broadcast TV remains almost universally popular. But many consumers also watch TV on other devices and platforms, including PCs, tablets and mobile phones. Conversely, much digital video content can now be viewed on a TV set.
This will be a benchmark year for digital video usage, particularly streaming television. According to eMarketer’s latest forecast of digital video consumption, 2016 will be the first time more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That's a jump from 47.8% last year.
Music sales in most formats continued to slide in Canada last year. Small growth in digital album sales was not enough to overall growth rates to the positive side.
David Anderman, chief business officer of virtual reality (VR) media company Jaunt, talks about the capabilities the firm provides to create immersive video experiences, how it works with brands and important measures for success with VR content.
The number of original scripted TV shows has grown over the years, not only on basic cable, but services like Hulu and Netflix, which have become video streaming destinations because of their original content.
Nearly all teens in Germany own some kind of mobile phone, according to a November 2015 study by Medienpädagogischer Forschungsverbund Südwest (MPFS). Basic mobile ownership is almost identical for males and females, but a deeper look into the survey’s responses reveals some gender divides when it comes to other digital devices.
The rise of digital and mobile video may have made an impact on the lives of viewers in Australia, but the time spent on digital video activities is still small compared to traditional TV.