Media & Entertainment


Advertising During the Election, Apple's Privacy 'Nutrition Labels,' and Virtual Reality Headset ID

eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.

Doug Scott, CMO of Twitch, speaks with eMarketer vice president of business development Marissa Coslov about the livestreaming platform’s user growth surge, the impact of popular programming beyond gaming, and building communities.

The Weekly Listen: What's Next for Section 230, AMC Theatres in Trouble, and Changing Media Tides

eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.

Livestreaming Supplements In-Person Interactions During Quarantine

The large increase in live video viewers is one of the biggest digital media growth stories of the pandemic.

US Entertainment Industry Digital Ad Spending Growth Will Rebound by Over 20% in 2021

This year, digital ad spend in the US entertainment industry will drop by 6.9% to $7.03 billion.

In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

vMVPDs Replace Traditional TV for Some Viewers

We previously expected there to be 80.5 million US pay TV households this year. We updated our forecast in August, and we now believe that figure will decline by 7.5% to 77.6 million. Our pay TV figures exclude virtual multichannel video programming distributors (vMVPDs), which deliver live TV over the internet.​

Most US Households Won’t Have a Pay TV Subscription by 2024

We expect the number of US pay TV households to decline by 7.5% to 77.6 million this year.

Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

Facebook's Surprising (and Unsurprising) Earnings, Its Oversight Board, and the Threat From Gaming

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the surprising and unsurprising elements of Facebook's Q3 earnings. They then talk about Facebook's new "Neighborhoods" feature, the Facebook "Oversight Board" going live, and the threat to social networks that gaming poses.

Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

A Deep Dive into the Digital Lives of Internet Users Worldwide

eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

Streaming Services Spend Heavily on Marketing amid Pandemic

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

Digital Video Consumption Is Spiking in Asia-Pacific

With citywide lockdowns and ongoing social distancing measures in place, people throughout the Asia-Pacific region are spending more time at home consuming all forms of media—especially digital video.

US Digital Gamers Will Jump by 5.0% in 2020, the Highest Growth Rate Since 2015

The number of US digital gamers will grow by 5.0% this year to 174.7 million. That’s roughly 8 million more than last year, and an increase of 5 million gamers from our previous forecast for 2020.

App Developers See Revenues from In-App Purchases Outpace Advertising Revenues

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.