Media & Entertainment


The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

The Ad Platform: What's Coming for US Digital Ad Spending in H2?

eMarketer is working on an updated forecast of US digital ad spending for June. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad product innovations.

Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

How the Coronavirus Dragged Our Robot-Filled Future Even Closer

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

Roger Lewis, CEO and founder of Premiere Outdoor Movies speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including mobilizing more drive-in movie programs with built-in social distancing for corporate events and commencements. Made possible by Salesforce.

NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

The 'Podcast' Podcast: Listening Habits and Ad Spending

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle, along with principal analysts Andrew Lipsman and Nicole Perrin, discuss the who, what, where, when and why of podcast listening, and how advertiser approaches toward the medium are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

Analyst Take: How the Coronavirus Will Change Our US Digital Video Ad Spending Forecast

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

How COVID-19 Is Affecting TV and Video Streaming

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

According to our estimates, which were finalized prior to the coronavirus outbreak and subsequent cancellation of major sports programming, US TV ad sales were expected to climb 2.0% this year to $72.00 billion, a significant bump from 2019’s 2.5% year-over-year decline to $70.59 billion.

Roku was the top connected TV (CTV) platform in the US last year with 84.7 million users, according to our estimates. This year, that figure will grow 12.5% to 95.2 million.

Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.

The Weekly Listen: Can Uber Survive?, Facebook's Oversight Board and Amazon Wants AMC Theatres

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss whether ride-hailing apps can whether the storm, how much power will Facebook's oversight board actually have, Starbucks reducing its reliance on cash, Amazon possibly buying AMC Theatres, the next wave of sports programming, updated cookie consent, what does yawning tell you about yourself and more.

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with TV in the UK.

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

How Esports Is Changing During the Coronavirus Pandemic

eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

How COVID-19 Is Fast-Tracking Emerging Tech

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.