eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
In today’s episode, we spotlight mobile banking in Asia. How are young entrepreneurs in China using their smartphones to disrupt the financial services industry? What is South Korea doing to make banking fun? What new apps are teaching children how to manage their money? And what do bankers need to know about the mobile generation?
This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.
Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.
Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Bill Fisher digs into digital finance in the UK. How do UK consumers mix digital into payments, spending and saving? And how do those habits compare with other markets?
New research from VocaLink finds that more than half of UK smartphone users used a banking app in 2017, while 39% used a contactless card or mobile payment service to make a small daily purchase.
Tightening regulations and increasing public unease over questionable business practices are not expected to lessen the number of digital credit service users in the country in the coming years.
The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.
Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.
This year, we forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.
This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.
Sarah Zhang, co-founder of Points (PTS), offers her take on China's social credit system.
Amazon has expanded into categories that previously seemed off-limits to an online retailer: groceries, streaming content and more recently, healthcare. Financial services could be a new focus. Will consumers go along?
UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.
New research from Bain & Company finds that US millennials are much more willing than older consumers to buy financial products from tech companies.
The rapid adoption of technology in India has had a dramatic effect on a number of aspects of the country. One major one is the financial sector.
Tad Ehrbar, senior vice president of global consumer social media and content at Citi, explains why the company is very selective about its organic social campaigns.