Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.
The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.
Il Makiage's bet on AI imaging could set it apart from competitors: The cosmetics upstart makes a major acquisition to double down on product recommendations and customer experience.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
Shipt goes beyond convenience: As grocery ecommerce gets more competitive, the Target subsidiary partners with the health-focused support network CaringBridge for a positive brand story.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
Instacart hires key Facebook ad executives: Carolyn Everson joins the company as its new president—weeks after hiring Facebook alum Fidji Simo as CEO.
Yelp debuts new safety features: New additions will help businesses display COVID-19 vaccine requirements.
Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.
The top 15 livestream shopping categories in China
Nextdoor's next steps: The company is planning to go public on the heels of a successful 2020, owing largely to huge user increases and growing interest among marketers due to its valuable location data.
We recently spoke with Jodi Harris, global vice president of marketing culture and capabilities at Anheuser-Busch InBev, about what the company’s inclusivity efforts look like and what it is focusing on in H2 2021.
The top back-to-school ecommerce platforms
On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.
Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.
Loyalty for burritos, fried chicken, and Big Macs: Consumer rewards programs continue to crop up across quick-serve restaurants as they vie for consumer attention and dollars amid reopening.
The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.