US grocery ecommerce will keep growing after 2020’s spike: The online grocery space will steady over the next few years as trends take shape and retailers settle in for the long haul.
US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.
Albertsons gets in on shoppable content early: While the US shoppable video market is still nascent, grocers are hopping on the trend now in the hope it will mature like China’s.
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.
Instacart's latest labor dispute highlights the gig economy's post-pandemic woes: Workers are asking users to boycott the app with #DeleteInstacart.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.
Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Kroger and Instacart partner to stand out in the crowded grocery delivery market: Their 30-minute delivery service can help distinguish them from digital grocers like Walmart and Amazon, and from intermediaries like Uber and DoorDash.
Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.
On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
The fast-food sector faces ongoing supply chain issues: Eighteen months into the pandemic, the global food ecosystem provides brands with challenges—and opportunities.
The numbers behind pumpkin spice, the #1 autumnal trend: despite its omnipresence, there’s some evidence to suggest this consumer trend has not yet reached the saturation point.
It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.
Instagram’s “10+ Days of Live Shopping” event is really for creators: The campaign is another sign that the platform is highly committed to social commerce growth, and creators will play a big role in achieving that goal.
Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.
Starbucks invests in more frictionless customer experiences: More fast-food brands are building up their drive-thru and on-the-go ordering capabilities, meeting changing consumer behavior in the process.
Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.
Walmart outsells Amazon in this key category