CPG

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

Amazon’s cashierless tech finds a home outside the US for the first time: While adoption has been slower than expected, the Just Walk Out system can still transform the grocery sector, and rival retailers may find it hard to resist amid labor shortages and rising COVID-19 cases.

Yelp debuts two ad products to help brands target local communities and businesses: As CPG marketers grapple with product discovery, the platform is hoping to meet their needs—and steal ad dollars from the digital ad triopoly—with these solutions.

Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

Thanks in part to digitally-native brands, today’s consumers are setting higher expectations for the products they use every day. Sabrina McPherson, senior managing director, management consulting at Publicis Sapient, shares why consumers are judging brands against their last best experience, regardless of category, and more.

In the kitchen, unexpected twists can result in exciting new flavors. Watch Industry Voices: Spotlight on CPG with Cafe Spice’s CEO and co-founder Sameer Malhotra to see how ingenuity and resilience are driving new recipes for success in the grab-and-go meals category.

From shopper marketing to social listening, White Castle is all in on creating memorable moments and acquiring new customers. Hear how the iconic fast food brand is marking its first century with a renewed focus on innovation. Watch Industry Voices: Spotlight on CPG with White Castle CMO Lynn Blashford.

Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.

When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

Uber is expanding grocery delivery in Europe ahead of US slowdown: The service faces steep competition abroad where delivery services are also on the rise.

How Pepsi’s "Cherries Wild" campaign blurred the line between advertising and content: At Advertising Week New York, panelists discussed the value of long-term partnerships when it comes to developing noteworthy, original campaigns.

On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.

Gorillas’ $1 billion raise underscores the market opportunity for last-mile and fast grocery services: The US and EU markets are both heating up, putting pressure on Amazon and Instacart—but is the category sustainable?

Kroger takes aim at the Northeast with automation: The grocery giant will launch automated customer fulfillment centers (CFCs) powered by Ocado, rather than building brick-and-mortar stores to take and fulfill digital orders.

When it comes to ecommerce, China is ahead of the pack, whether it is sales, marketing tactics, or logistics.

Instacart's Amazon hires are key to its plan to take on the triopoly: Though Instacart made a name for itself in grocery delivery during the pandemic, its long-term goals are centered on advertising—and it's aggressively poaching ad execs to achieve them.