Fewer people in the US are using rideshare services during the pandemic. According to July 2020 data from CivicScience, 71% of respondents ages 18 to 24 said they have stopped using rideshare services.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.
The vast majority of mobile time is browsing online. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time spent within apps.
Along with struggles surrounding their work/life balance, kids’ screen time and childcare, parents find plenty to worry about. And the coronavirus pandemic has aggravated already high stress levels.
US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.
Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number.
China is the largest digital market in the world, leading all countries in terms of ecommerce, mcommerce and social commerce. It’s also home to many of the largest ecommerce conglomerates, including Alibaba and JD.com, who are generating sales at a scale that far exceeds that of companies in the US—including Amazon.
The pandemic is pushing more people to digital—some even for the first time—as many look to activities they may not have considered before lockdown.
Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the different Facebook boycott camps advertisers fall into, the potential damage to the social media giant and what happens next.
This year, 81.6% of internet users in the US will access their bank accounts digitally at least once per month, according to our latest estimates. That’s significantly higher than the 72% we previously projected, due in large part to the pandemic. We expect this behavior to continue, and by 2023, we forecast there will be 207.3 million US digital banking users.
Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.
The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss how the tech giants are coming for your TV. They then talk about why lululemon athletica bought connected fitness startup Mirror, why premium loyalty programs are in fashion and what happens when stay-at-home orders end.
With the coronavirus still looming across the country, 54% of US internet users indicated that feeling safe is the most important factor when booking their next vacation.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.
After eMarketer's February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing closures, stay-at-home orders, and a decline in the demand of non-essential goods.