eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.
Many US adults are willing to share certain private information, like health data or their location, in an effort to help stop the spread of the coronavirus.
In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.
Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.
US consumers are shopping online more as they continue to avoid brick-and-mortar. According to a recent eMarketer study conducted by Bizrate Insights, health, food and beverage purchases made digitally are seeing an uptick. Apparel, not so much.
eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.
TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020, about $10 billion to $12 billion less than expected. Our previous forecast, completed on March 6, 2020, called for a 2.0% increase for the full year.
eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.
China's economy, and subsequently its ad market, will face ongoing challenges this year due to the effects of the coronavirus pandemic. However, history shows that programmatic advertising—the use of automation in the buying, selling or fulfillment of ads—is in a strong position to withstand such downturns.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, product evangelist at Braze, and Neetika Bhargava, consumer marketing manager at IBM. They discussed today’s ideal marketing tech stack and how it can support more effective experiences across all of today’s customer engagement touchpoints.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.
Despite the economic downturn brought on by the coronavirus pandemic, we estimate that US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% vs. H1 2019.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020.
Joe Kudla, founder of Vuori, speaks with eMarketer vice president of business development Marissa Coslov about the fashion and leisure brand’s response to the coronavirus pandemic, including how it's redeploying its workforce to avoid layoffs and connecting with consumers. Made possible by Salesforce.
As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, they’re poised for serious bargain-hunting if the coronavirus pandemic yields a serious recession.
eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss Disney+ reaching 50 million subscribers, how Airbnb is doing, a tool that sends people emails when they're looking at their inbox, LinkedIn engagement, Apple and Google teaming up on contact tracing COVID-19, what's in the middle of America and more.
In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom discusses how the coronavirus pandemic is affecting eMarketer’s video ad spending forecasts, including predictions on digital video viewing habits heading into Q2.