eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.
So much of the world is accessing video primarily via mobile, as the devices take varying levels of precedence around the world. In our latest global reports collection, we take an in-depth look at usage patterns in specific regions.
eMarketer forecasting director Shelleen Shum breaks down Facebook’s average ad revenues per user in the UK, including Instagram.
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.
eMarketer senior forecasting analyst Oscar Orozco explores our digital ad spend numbers for Google and Facebook amid an economic slowdown in the EU.
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.
Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.
eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.
eMarketer forecasting director Shelleen Shum talks about Brexit and its impact on digital ad spending for the Google-Facebook duopoly in the UK.
More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.
eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon.