US holiday sales climb; Amazon Prime membership soars; NFL’s TV ad revenues hit $3.7 billion; and more.
Millennials continued to entrance and sometimes frustrate marketers and media decision-makers in 2017. Here is a selection of some of the most listened-to "Behind the Numbers" podcast episodes dealing with the millennial conundrum.
Millennials and their email habits; credit card rewards; marketing in China; and more.
As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency will continue to shape buyer-seller relationships and the flow of dollars between the two.
Searching on Amazon; TV spending; Ads.txt uptake; and more.
A new way to shop; Amazon holiday shopping; and more.
According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018. This comes one year after eMarketer significantly downgraded its projections for wearable usage.
In the latest episode of “Behind the Numbers,” eMarketer’s Nicole Perrin and Monica Peart consider Google’s overpowering place in the market, and ask if the tech giant can extend its influence and footprint even further.
Programmatic media buying heading in-house; Print still works for FMCG retailers; Christmas becoming more secular; and more.
Marketers running app install campaigns certainly have no shortage of options when it comes to allocating their spending. But new data suggests mobile app developers are directing the majority of their install marketing dollars to video.
The UK market for programmatic digital display ad spending continues to be strong, despite concerns about brand safety and other issues that made it into mainstream media this year.
What will social video look like? Is "peak TV" past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018.
New research shows that asking consumers whether they want to hear ads and letting them pick the brands they receive messages from eases the way for voice-assistant-delivered ads.
In this five-part series, eMarketer co-founder Geoff Ramsey sits down with top marketers around the world to discuss the most daunting challenges they face, and how they are addressing those challenges.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking about Snapchat—its audience, its revenues and its product development efforts—and making predictions for 2018 and beyond.
Consumers have been cord-cutting and cord-shaving for some time now. PwC reports that streaming services now have the same penetration rate as pay TV packages in the US.
Amazon gift-giver searches; Gen Z brand loyalty; Voice-assistant holiday shopping data; Programmatic pricing in 2018; and more.
Most use digital channels during at least part of their travel path to purchase, whether for researching, planning or booking a trip.
A study of marketing and advertising professionals worldwide found that most are focusing on several digital transformation areas to bolster their efforts next year, primarily concentrating on drawing insights from big data.
In the latest episode of “Behind the Numbers,” eMarketer’s Debra Aho Williamson and Cindy Liu consider the challenges of Twitter, both in usage and in revenue, and discuss what the social media giant is doing to spur growth.