How shopping in 2021 will differ, returns experiences, and Facebook Live Shopping

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss what shopping will look like next year: How quickly shoppers will return to stores, which brick-and-mortar stores will be left, and what the most popular payment methods will be. They then talk about consumers losing patience with Peloton, what shoppers want from returns experiences, and Facebook's new live in-app shopping feature.

US digital ad spend will make up 51% of total ad dollars, a 'bright spot' in 2020

GroupM estimates that digital will make up 51% of total US ad spend, a rare “bright spot” that has been a boon for Google, Facebook, and Amazon.

Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.

More than a third of US adults are concerned about their investments

US adults share a variety of personal finance concerns amid the pandemic-induced recession.

The Interactive Advertising Bureau (IAB) released a set of metrics to measure podcast performance, and the increase in measurement and targeting ability could help attract more ad dollars.

Best Buy and Target double their ecommerce sales this year

Best Buy and Target will more than double their ecommerce sales this year, as they have proven that using brick-and-mortars for online order fulfillment is a successful tactic.

Snapchat's rapid growth this year will be driven largely by older users, as the app has already achieved more than 80% penetration among younger users.

Amazon will earn over $14 billion in net US digital ad revenues this year

Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates.

Digital Gaming: While spending on digital games over Black Friday weekend was down year over year (YoY), spend was spread out over the year, driven by the pandemic and rise in gaming subscription services.

Pandemic presents new opportunities to boost accessibility

Though US law requires most public and private companies to make their websites and digital experiences accessible to people with disabilities, many are still missing the mark. But as the pandemic forces more people to work, study, shop, and conduct business online, it is empowering the disability community. Brands are turning to new technology and inclusive design to boost accessibility and extend their outreach.

Facebook’s acquisition of customer service platform Kustomer could provide businesses with more data and help build consumer confidence as social commerce slowly gains traction.