Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.
Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.
Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.
Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.
Industry Insights: CES. In January, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. eMarketer spoke with speakers at this year’s event about their takeaways and predictions for 2020.
The Essentials of Product Data—A Nontechnical Guide to Assess and Improve Your Feeds | Sponsored Content | Tech-Talk Webinar, Live Feb 18 Feb 12
eMarketer is pleased to moderate a live Tech-Talk Webinar featuring ChannelAdvisor's Mike Shapaker, CMO, and Izabela Catiru, product marketing manager. They will walk you through a series of practical tips that will enable you to review and address the maturity of your product data.
Why Brands Will Abandon Marketing Cloud Suites in 2020—Liberate Your Data to Transform Your Customer Engagement Strategy | Sponsored Content | Tech-Talk Webinar, Live Feb 25 Feb 12
eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring BlueConic's Cory Munchbach, chief operating officer, and Sean Gouldson, director of solutions consulting. They will share how to liberate your data from the confines of a marketing cloud and realize the value of your first-party data and marketing tech stack.
Click and collect is rapidly growing in popularity, even among consumers who haven’t tried it yet.
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
Ecommerce sales in Spain will grow faster than any other country in Western Europe in the next three years, propelled by the rise of AliExpress and its continued competition with Amazon to be the go-to marketplace.
The 2019 holiday season saw several retail segments outperform the average, in addition to some underperformers.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.
Forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk takeaways about Alphabet's Q4 earnings, which revealed YouTube ad revenues and Cloud revenues as line items for the first time. They also discuss how the largest digital ad seller is facing an investigation into its dominant market position.
eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.
Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).
The Peloton Effect—Underestimating Customer Sentiment | Sponsored Content | Tech-Talk Webinar, Live Feb 19 Feb 12
eMarketer is pleased to moderate a live Tech-Talk Webinar featuring Anne-Queline Keller, senior solutions marketing manager for retail and manufacturing at Alteryx. She’ll discuss how to use customer sentiment analysis in your next retail campaign, and will be joined by Data Meaning’s Andrew Kim, senior manager, and Erik Mitchell, strategic retail consultant.
Solving Today’s Search Experience Complexities | Sponsored Content | Tech-Talk Webinar, Live Feb 18 Feb 12
eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Sarah Assous, CMO of Zoovu, and Mike Gualtieri, vice president and principal analyst at Forrester. They will explore why conversational search is crucial for all brands and retailers.
US digital political ad spending will hit a record high for the 2019/2020 political cycle, crossing the $1 billion mark for the first time ($1.34 billion), as a larger number of highly engaged voters are expected to donate to the candidates of their choice in this year’s presidential race.
eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.
eMarketer principal analyst Debra Aho Williamson discusses Twitter's and Snapchat's Q4 2019 performances. She then talks about how much money Instagram supposedly makes Facebook and the seriousness of the big tech antitrust investigations.