Older Americans Drive Growth of Wearables Dec 13
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
In the latest episode of "Behind the Numbers," eMarketer forecasters Oscar Orozco and Showmik Podder dig into our latest estimates for worldwide digital video usage. Where are the fastest growth rates, and what, if anything, is holding back video consumption?
Social commerce has reinvented itself many times over but has yet to prove itself as a solid sales tactic. Next year, the version that has been evolving during 2018 could finally take hold.
While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.
Hint: It's all about location data
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Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.
Still, advertisers find cool ways to connect with audio listeners
Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.