Facebook tests out new ad options across all types of videos: The company is testing ads in Reels, topic targeting for in-stream video ads, and new brand sticker ads in Facebook Stories.
Twitter gets professional: The social platform is rolling out "Professional Profiles" for brands and creators looking to tap into the platform for more business-related pursuits and engagement.
Nielsen wants to make comparisons across linear and streaming more possible: The company is rolling out "Nielsen Streaming Video Ratings" ahead of upfronts to help programmers and advertisers better understand audiences and their viewing habits.
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